About us

Diamond Royal Tack
Your local source for everything horse!

We are a family owned and operated store that specializes in Western and English horse tack, boots, fashion and riding apparel, and a large selection of trendy and unique products that appeal to horse lovers, farm life fans and western enthusiasts alike! We originally started our business by selling at local shows in between classes while showing our own horses. In 2005 we opened our retail location in the Mariner Mall in Superior, WI. Within a year we outgrew our trial space and moved within the Mall to the space we currently occupy. Since then we have added many more services and features to our store including custom embroidery, leather repair, hat shaping, and saddle consignment!  Our products are carefully selected and reviewed by us and our staff.  We make sure to try products we stock so we can give you honest advice and the best customer service.  Besides serving our local horse community we ship all over the world.  We hope you take a moment to browse our site and if you happen to be in the area stop on by!



Mon-Fri: 10:00 a.m. to 6:00 p.m.

Sat: 10:00 a.m. to 6:00 p.m.

Sun: Closed


Conveniently Located in the Mariner Mall

69 N. 28th Street

Superior, WI 54880 USA